On September 28th, the 2025 Fujian Top 100 Private Enterprises Release and Ningde Industrial Investment Promotion Conference, co-hosted by the Fujian Federation of Industry and Commerce and the Ningde Municipal People's Government, was held in Ningde City. Wu Rongzhao, Chairman of ERKE Industrial, was invited to attend and deliver a keynote speech.
At the conference, the Fujian Federation of Industry and Commerce released four lists of Fujian's top 100 private enterprises. As a national sports brand, ERKE, with its outstanding comprehensive strength, steady revenue growth, and continuous investment in innovation, was recognized on three prestigious lists: the "2025 Fujian Top 100 Private Enterprises," the "2025 Fujian Top 100 Manufacturing Private Enterprises," and the "2025 Fujian Top 100 Innovative Private Enterprises." This highlights ERKE's deep foundation in manufacturing and technological innovation, and demonstrates its outstanding achievements in high-quality development. Wu Rongzhao, Chairman of Erke Industrial, was invited to attend as a representative of Quanzhou entrepreneurs and delivered a keynote speech titled "Inheriting the Jinjiang Experience, Staying True to the Original Aspiration of Industry." Drawing on Erke's 25 years of development experience, he shared his understanding and practical application of the "Jinjiang Experience," injecting new impetus into the high-quality development of Fujian's private economy.
General Secretary Xi Jinping emphasized that the vitality of the "Jinjiang Experience" lies in innovation. For businesses, innovation is not an optional option but a must for achieving high-quality development. Erke has always prioritized "technological innovation" as its primary development strategy. Driven by the needs of Chinese sports, Erke focuses on technological innovation, improves its product portfolio, and creates "multi-scenarios, multi-category" sports equipment for the general public.
As a national sports brand, Erke has focused on technological innovation in footwear and apparel for 25 years, gradually exploring the path to national brand success and writing a vivid story of its commitment to the "Jinjiang Experience." Today, Erke has become a comprehensive sportswear brand integrating R&D, design, production, and sales with a global presence. The private economy is currently at a new historical starting point. At the 2025 Private Enterprise Symposium, General Secretary Xi Jinping emphasized that "the private economy holds broad prospects for development and great potential in the new era and new journey." Faced with profound changes unseen in a century, traditional manufacturing companies face both severe challenges and valuable development opportunities.
"We will continue to promote the 'Jinjiang Experience,' upholding the spirit of craftsmanship and meticulously crafting every product. We are determined to be born for the national movement and to be the Hongxing Erke of the Chinese people," said Wu Rongzhao, Chairman of Hongxing Erke Industrial. "Dare to fight, love to fight, and be good at fighting" are the spiritual foundation of the people of Jinjiang, and "sticking to industry and being committed to innovation" are our original aspirations for development.
In the future, Hongxing Erke will use the "Jinjiang Experience" as its sail and innovation and hard work as its oars to continuously strengthen and optimize the real economy, let China's "Hong" shine in the world, and write a new chapter in the history of Chinese industry!
