On March 10th, the JBS Brazil Asia-Pacific Distribution Center and New Product Launch was successfully held in Guangzhou. The event, led by JBS Couros CEO Mr. Motta, focused on JBS Group's global leather business layout, core advantages, and new product developments. Representatives from key leather manufacturing enterprises across China were invited to attend. Guangzhou Gaiderui Leather Co., Ltd., a member of our council, hosted the event. Representatives from our secretariat, Xianhui Exhibition Co., Ltd., and the Commercial Section of the Consulate General of Chile in Guangzhou also attended.
I. Leading Global Layout, Deeply Rooted in the Core Value of the Leather Industry
As the world's largest supplier of animal protein and a global leader in the leather industry, the Brazilian JBS Group possesses strong industrial strength. Currently, the group has over 130 factories and 31 distribution centers worldwide, with a total of 158,000 employees.
Since its establishment in 1953, the group has pioneered the meat processing industry, rapidly growing into a globally renowned food enterprise group. To unlock the added value of its core products, JBS established its Leather Business Division in 2009, officially entering the leather industry. Today, JBS's leather business covers 9 countries across four continents, with 22 factories processing 40,000 raw cow hides daily and employing over 7,000 people.
Core Advantages: JBS employs a model that directly sources fresh raw cow hides from slaughterhouses and simultaneously feeds them into its tanning production lines. This eliminates the need for raw hide curing and storage, ensuring leather quality and freshness from the source. JBS has become a key partner for many domestic tanning companies.
II. In-depth Discussion of Industry Issues, Tripartite Cooperation to Create an Innovation Benchmark
At the presentation, JBS representatives and Chinese tanning industry representatives engaged in in-depth discussions on core industry issues, covering topics such as wet blue hide veins, neck lines, post-dyeing patterns, and technical details of processes like squeezing, splitting, trimming, and hump treatment. They also explored the industry trend and new development direction of AI-based grading replacing manual grading.
The core highlight of this event was the strategic cooperation between Brazil's JBS Group, HASON International (USA), and Guangzhou Gaderui. Leveraging Guangzhou Gaderui Leather Industry, the three parties jointly established a professional spot trading platform for cowhide in China—the JBS Asia-Pacific Distribution Center. This project is hailed as a landmark innovation in the industry, setting a new benchmark for raw leather trading and effectively promoting trade and resource sharing between the Chinese and Brazilian leather industries. It will also provide domestic leather manufacturers with higher-quality raw material supply and supply chain services.
III. A New Beginning, A New Era for Industry Development
This promotional event, themed "A New Beginning, A New Future," was successfully held in the opening year of the 15th Five-Year Plan, injecting strong confidence and new momentum into China's leather industry.
The establishment of the JBS Asia-Pacific Distribution Center is not only an important strategic move in the global leather industry layout but will also further integrate domestic and international leather resources, improve the supply chain efficiency and core competitiveness of the domestic leather manufacturing industry, and help Chinese leather companies seize opportunities in the global market.
