January 22, 2026, Jiaxing, China – Zhejiang Ginza Luggage Co., Ltd. officially announced that it has become the exclusive authorized distributor for luggage in China for the 2026 USA-Mexico World Cup. This authorization was granted by Hangzhou Fude Brand Management Co., Ltd., the FIFA Greater China authorized distributor. This marks the first time a Chinese luggage brand has secured exclusive authorization for this category at the World Cup, contributing to the global reach of "Pinghu Manufacturing" and opening a new chapter in the deep integration of Chinese luggage brands with top international sports IP.
The 2026 USA-Mexico World Cup is the first World Cup to be jointly hosted by three countries, with an estimated global audience of over 5 billion, boasting significant commercial value and brand influence. Ginza Luggage's success is attributed to its strong production capabilities, leading technology, and precise market insight. After securing the authorization, Ginza Luggage will be responsible for the entire supply chain of World Cup-themed luggage, including design, production, omnichannel sales, and after-sales service.
Founded in 2003 and based in Pinghu, Jiaxing, Zhejiang, a major luggage manufacturing base in China, Ginza Luggage is a high-tech enterprise integrating R&D, intelligent manufacturing, global sales, warehousing and logistics, and after-sales service. The company boasts 30 domestically leading automated production lines and 7 professional PP production lines, with an annual production capacity of 7 million high-quality luggage pieces. It is particularly skilled in manufacturing hard-sided luggage made of ABS, EVA, and PC materials. Through the application of environmentally friendly materials, precise process control, and a rigorous quality control system, its product quality consistently meets international standards. This collaboration with the World Cup is a high recognition of the company's comprehensive strength.
Ginza Luggage has already planned its product and market strategy for this World Cup partnership. The products will deeply integrate core World Cup elements, such as cultural symbols of the three host countries, official mascots, tournament logos, and theme colors. They will also incorporate details of traditional Chinese craftsmanship, launching a variety of products including suitcases, fan backpacks, and crossbody bags. These products will be practical, commemorative, and trendy, catering to diverse consumer needs. The distribution channels will follow an omnichannel approach, combining online and offline channels. Online, this includes major e-commerce platforms, the brand's independent website, and social media stores. Offline, this includes World Cup-themed pop-up stores and partner stores in prime commercial areas. Instant retail services will also be integrated to create an immersive shopping experience for consumers.
Hangzhou Fude is a long-term partner of FIFA, possessing top-tier global IP full-industry chain operation capabilities. They have previously successfully served major events such as the 2022 Qatar World Cup and the Hangzhou Asian Games. Their involvement in securing licensing for Ginza luggage will not only inject new vitality into the World Cup's peripheral ecosystem in the Chinese market but also help the Chinese luggage industry benchmark against international best practices in design innovation, quality control, and brand operation, accelerating the industry's high-end upgrade.
The head of Ginza Luggage stated, "Becoming the exclusive authorized agent for luggage in China for the World Cup is a significant milestone in the company's development. We will take this cooperation as an opportunity to combine the craftsmanship and quality of domestic luggage with the passionate spirit of the World Cup, allowing global fans to witness the strength of 'Made in China,' while also promoting the 'Pinghu Luggage' regional brand to the world, contributing to the commercialization of Chinese sports IP and the export of Chinese products."
