On November 28, 2025, the "Industry Revitalization Night" of the 2025 China (Guangzhou) International Fashion Industry Conference opened at the Greater Bay Area Art Center in Baietan. As a core platform for Guangzhou's development into an international consumption center, the Zhonggang Leather City, themed "Original Power, Gathering Strength to Shine," collaborated with winners of the China Fashion Design "Golden Top Award" and their original brand portfolios to launch a series of leather fashion shows that blended Lingnan culture with modern aesthetics. This event injected new momentum into the high-quality development of Guangzhou's fashion leather industry, becoming a highlight of the conference.
Representatives from government departments such as the Guangzhou Municipal Bureau of Commerce, the Bureau of Industry and Information Technology, and the Council for the Promotion of International Trade, as well as representatives from industry associations such as the China National Textile and Apparel Council, the Guangdong Leather Association, and the Guangzhou Leather Industry Association, along with representatives from relevant universities and enterprises, attended the event.
Deepening the "First Launch Economy" to Build a New Paradigm for Industrial Upgrading
Under the guidance of Guangzhou's "12218" market strategy and the "First Launch Economy" policy, Zhonggang Leather City, as a benchmark platform for the transformation and upgrading of the leather goods industry belt, has achieved remarkable results by driving the transformation from a traditional professional market to an "original leather goods industry platform" through a dual-engine approach of "original design incubation + resource integration": It pioneered an industry-wide IP event, launching the "Guangzhou International Leather Goods and Luggage Procurement Festival," creating the first designer-centric first launch platform in Guangzhou's leather goods and luggage sector, and successfully being selected for the "First Launch Guangzhou Excellent Practice Case Library"; as a national-level standardized market for intellectual property protection, it has cultivated many of China's top ten leather designers and national first-class leather goods designers in recent years, and won the "2025 First Launch Guangzhou Industry Engine Award" for its outstanding performance in original design incubation and supply chain integration; in terms of cultivating the original design ecosystem, designers within the market won the title of "Greater Bay Area Design Star," and the three major brands MALINSU, Tingxu Creations, and PICHOM received awards. The "Fashion Icon Award" highlights the platform's core strengths in incubating design talent and commercializing brands.
Master Collaboration Launch: Diverse Aesthetics Interpret Cross-Border Innovation
That evening, the "Rising Tide, Myriad Aspects" fashion show, a collaboration between Zhonggang Leather City and winners of the China Fashion Design "Golden Top Award," garnered widespread attention. The show, centered on the deep integration of intangible cultural heritage techniques with modern design, constructed a pioneering narrative that transcends time and space, showcasing the diverse inclusiveness and innovative vitality of the Greater Bay Area's fashion industry.
The three brands each presented their design charm with unique aesthetic styles: MALINSU interpreted the trendy attitude of local design through striking colors and avant-garde silhouettes; PICHOM combined biomimetic pet designs with environmental protection concepts, pioneering a new direction for leather art and trendy toys; and Tingxu Creations used hand-embossed leather paired with rattan weaving, an intangible cultural heritage technique, to convey the contemporary vitality of Neo-Chinese aesthetics.
Notably, the "Golden Top Award" designer deeply integrated his signature design language with the leather craftsmanship of the three brands from Zhonggang Leather City, launching a collaborative bag collection, specially modeled by fashionistas. The co-created products combine Eastern aesthetics with the practical functions of leather goods, achieving a perfect harmony between clothing and accessories in terms of style, material, and color. This highlights the Greater Bay Area's cross-border fashion collaboration and innovation capabilities, injecting a new paradigm of "design + manufacturing" integration into the first-launch economy. In the future, both parties will conduct comprehensive strategic cooperation in areas such as co-building cross-border e-commerce channels, expanding markets along the New Silk Road, creating a influencer marketing matrix, and developing joint IP products, releasing the integrated value of "design + industry + commerce."
Global Invitation Launched: Building a Global Procurement Service Hub
At the climax of the event, Zhonggang Leather City officially launched a global invitation for the "2026 Guangzhou International Leather Goods and Luggage Procurement Festival," with attendees witnessing this important moment. Under the strategic guidance of relevant groups, Zhonggang Leather City leverages the locational advantages of Guangzhou Baiyun International Airport, Baiyun Station, and Guangzhou Railway Station, closely following the spillover effects of the Canton Fair, integrating resources such as financial and foreign trade services, designer circles, overseas media matrix, and strong supply chains to build an efficient platform for connecting local brands with international buyers. Currently, Zhonggang Leather City has built a procurement network covering more than 100 countries and regions worldwide. Its 2025 Procurement Festival attracted buyers from over 40 countries, achieving tens of millions of impressions online.
The platform innovatively creates a dual-track "online + offline" service model: online, it leverages a "one-stop" cross-border e-commerce comprehensive service platform to accurately match global buyers and merchants; offline, it has established a "global procurement service hub" equipped with a professional foreign trade team, providing full-process cross-border services including logistics, customs clearance, and financial settlement. Simultaneously, Zhonggang Leather City is actively expanding into markets along the "Belt and Road" initiative, providing solid support for Guangzhou leather goods brands to explore emerging markets.
In the future, Zhonggang Leather City will continue to optimize its global procurement service system, adhering to the development path of "originality as the core, platform as the foundation, and global reach as the wings," deepening the construction of the leather goods industry ecosystem, and contributing to the high-quality development of Guangzhou's fashion industry.
